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| Leda Odyssey Now Tenth Schetchbook on Amazon |
These Expressionist Buyers Know What They Like
KIRKLAND, Aug. 14, 2015
The phrase “When it comes to art, I know what I like,” applies to art materials as well.
The phrase “When it comes to art, I know what I like,” applies to art materials as well.
Customer purchases have rocketed a new art sketchbook
to Amazon page one rankings after only on the market for two weeks. On July 25,
Leda Art Supply of Kirkland, Washington launched the Odyssey Travel Sketchbook.
Two weeks later, a surge in sales pushed the art journal above long established
brands to rank as the top ten sketchbooks being sold on Amazon.
Artists who purchased the blank notebook are posting social
media reviews to let their fellow doodlers know that they are impressed. The
most common word in the titles is “quality”. Quilt and fiber artist Linda praised
the notebook as “perfect for travel”. She posted the following five star Amazon
review:
“I am an art quilter and use sketchbooks almost daily to practice stitch
pattern for sewing with a sewing machine. Many of the sketchbooks I have used
have been large, bulky or use paper like newsprint that bleeds easily. I travel
often on an airplane and wanted to be able to make use of the time by sketching
on the plane. I got this sketchbook because of the size – it fits into my small
laptop case perfectly. It is small enough to fit into my purse if need be but
large enough to fill a page of practice sketches at full scale.
“I tried several different media to see how they would feel
on the paper. I used mechanical pencil, fine point marker, thick and thin
Sharpees, ball point pen, children’s grade colored pencil, and artist grade
colored pencil. Each of the media was able to glide smoothly and evenly over
the page without too much “tooth” or drag especially on the mechanical pencil,
which I use the most. I am giving this sketchbook 5 stars because of the size,
shape, paper quality, strong soft cover to protect it and the beautiful cover
finish in a charcoal off-black.”
Krista, a fashion design student, says that the soft, flexible leather-like cover is pleasing to touch while providing a firm surface for drawing. She tested different art mediums and even created a five-minute video to accompany her five star review, giving the Leda sketchbook an “A+”.
Another reviewer reports that the product is a good value. For just a few dollars more, sketching enthusiasts enjoy a larger page surface, higher density paper, an elastic organizer strap, bookmark and back pocket for pencil or reference photos.
“We’ve done a lot to get the word out to social influencers who know what they are talking about,” says Creative Director GJ Gillespie – himself an artist. Instead of paid advertising, Leda Art Supply has relied on word of mouth marketing through social media posts on Twitter, Instagram, Pinterest, Facebook and blogs.
“Our new sketchbook offers more features that any of the other notebooks of the Amazon top ten and people notice that,” says Gillespie.
“The reviews are powerful social proof that result in sales,” he says, adding that reaching page one is a sought after achievement for new brands since most customers rarely scroll beyond it.
Krista, a fashion design student, says that the soft, flexible leather-like cover is pleasing to touch while providing a firm surface for drawing. She tested different art mediums and even created a five-minute video to accompany her five star review, giving the Leda sketchbook an “A+”.
Another reviewer reports that the product is a good value. For just a few dollars more, sketching enthusiasts enjoy a larger page surface, higher density paper, an elastic organizer strap, bookmark and back pocket for pencil or reference photos.
“We’ve done a lot to get the word out to social influencers who know what they are talking about,” says Creative Director GJ Gillespie – himself an artist. Instead of paid advertising, Leda Art Supply has relied on word of mouth marketing through social media posts on Twitter, Instagram, Pinterest, Facebook and blogs.
“Our new sketchbook offers more features that any of the other notebooks of the Amazon top ten and people notice that,” says Gillespie.
“The reviews are powerful social proof that result in sales,” he says, adding that reaching page one is a sought after achievement for new brands since most customers rarely scroll beyond it.
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About: Goodnews for Artists is an educational blog dedicated to spreading the word about better ways to sketch. Images here are for educational and journalistic purposes.
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